FIND YOUR "SONIC SELF"

Ask

Reposition Sonic for a new YAYA market.

Role

PR and Digital Strategist

Insight

The dirty soda market has grown to an estimated 70+ million dollar industry driven largely by Gen Z. But even with dirty soda shops popping up across the country, there isn’t a dominating national brand. This is a potential space Sonic can fill as an already trusted spot for refreshments.

Client

Sonic

Idea

The campaign revolves around different drinks and their adjoining aesthetics that consumers can connect with and find familiarity in. Sonic-goers will be encouraged through social media messaging to share their Sonic Selves, allowing for earned media and further emphasis on the individuality of each visit to Sonic.