FIND YOUR "SONIC SELF"
Role
PR and Digital Strategist
Client
Sonic
Ask
Reposition Sonic for a new youth and young adult (YAYA) market.
Insight
The dirty soda market has grown to an estimated 70+ million dollar industry driven largely by Gen Z. But even with dirty soda shops popping up across the country, there isn’t a dominating national brand. This is a potential space Sonic can fill as an already trusted spot for refreshments.
Idea
The campaign revolves around different drinks and their adjoining aesthetics that consumers can connect with and find familiarity in. Sonic-goers will be encouraged through social media messaging to share their Sonic Selves, allowing for earned media and further emphasis on the individuality of each visit to Sonic.
Banner Ad
Website Interface and Rebrand
Mock Website
Logo and Brand Standards
30 second advertising spot
In Collaboration With