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FIND YOUR "SONIC SELF"

FIND YOUR "SONIC SELF"

FIND YOUR "SONIC SELF"

FIND YOUR "SONIC SELF"

MU CAREER CENTER

Role

Social Media Coordinator

November 2024- Present 

  • Execute end-to-end weekly social campaigns across a full semester cycle, developing content from concept through activation across Instagram, LinkedIn, and Handshake

  • Manage a 7-person marketing team through 4 events throughout the semester with 250+ attendees, aligning timelines, and cross-channel execution

  • Establish an efficient team workflow – setting content deadlines, conducting content reviews, and organizing posting schedules to ensure consistent, on- brand output

Analytics from Across Socials

​Instagram: Last  Year

  • Views and Impressions 200,000+  

  • Top post got 6.6K views  

  • Followers 2,222 

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LinkedIn: Last Year

  • Impressions: 16,402  

  • Followers: gained 128 new followers  

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Handshake Feed: Last Year 

  • 8,240 Students landed on feed 

  • 7,076 users with video impressions with 1,065 plays and 42 reactions (7% engagement rate) 

  • Link click rate 3.24% (over 3% is healthy) 

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Reels that I planned and executed for publishing on the official @mucareercenter account. 

Graphics that I planned and executed for publishing on the official @mucareercenter account. 

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elliehanrahan.com | Strategic Communicator ​
2026 by Ellie Hanrahan
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